Our Location
899 Haicang Road, Haicang District, Xiamen City, Fujian Province, China
About Us
Embrace Your Beauty, Effortlessly
For too long, society has told women that beauty isn’t something they should prioritize. We’re encouraged to focus on academics, skills, achievements, and earning recognition from others. Yet, as we grow, we realize the world often demands that we present ourselves in a polished, stylish way to gain respect.
Effie Yang
CEO, Brand Founder
The challenge?
No one taught us how to be beautiful, or even what beauty truly looks like.
Effie, the founder of Hot Go Girls, understands this struggle. She created this brand with one goal in mind: to help women effortlessly discover tools and methods that make enhancing their beauty simple and accessible. But Hot Go Girls is more than just a beauty brand – it’s a movement. We want every woman, no matter her age, background, ethnicity, colour of skin, or gender, to feel empowered to embrace her unique beauty.
Because beauty isn’t defined by anyone else—it’s about owning who you are.
At Hot Go Girls, we believe everyone has the right to feel confident, and that every girl can be a Hot Girl.